Pavilion Damansara Heights Celebrates Harry Potter’s Back To Hogwarts

Pavilion Damansara Heights transforms into a real-world tribute to the wizarding world, inviting visitors to a special themed celebration where they can feel as though they are stepping onto Platform 9¾, boarding the Hogwarts Express, and complete an interactive journey through Hogsmeade, marking the enduring magic of the beloved franchise.

KUALA LUMPUR, 21 AUGUST 2026 – Pavilion Damansara Heights invites visitors to experience “Harry Potter: 25 Years of Magic” a month-long celebration running from 20 August to 20 September 2026, honouring 25 years since Harry Potter and the Philosopher’s Stone first brought the wizarding world to the big screen across the world. From Platform 9¾ to the Hogwarts Express, the campaign celebrates some of the wizarding world’s most notable scenes, by bringing them to life and offering fans, families, and first-time visitors alike a chance to experience the wonder together.

Centered around a wizarding world-inspired experience, the celebratory event guides visitors through a path spanning several themed areas beginning at the iconic Platform 9¾, where visitors can pause for a moment mid-dash trolley in hand for a photo at the legendary brick wall crossing, or capture memorable moments alongside a familiar station telephone booth. They are then led to the magnificent recreation of the Hogwarts Express, where a beautifully crafted locomotive, complete with timed steam effects, and an intricately designed cabin interior recreate the excitement of departing for Hogwarts School of Witchcraft and Wizardry. The journey continues into the charming world of Hogsmeade, featuring themed merchandise and diorama showcases, before concluding at the Workshop Area where visitors can create their own keepsakes through a series of themed craft activities. Guests can then make their way to the Redemption Booth for exclusive campaign rewards and take-home commemorative mementos in celebration of 25 Years of Magic.

Dato’ Joyce Yap, Chief Executive Officer of Pavilion Malls, shared, “For 25 years, Harry Potter has captured the imagination of generations and created a lasting connection among fans around the world. At Pavilion Damansara Heights, we are delighted to celebrate this milestone by bringing the wonder of the wizarding world closer to our visitors through an immersive experience that brings families, friends and fans together. We hope this celebration will allow long time fans to relive cherished memories, while introducing a new generation to the wonder and excitement of Harry Potter.”

Enhancing the experience is the Campaign Journey Redemption, an interactive three-station quest that allows visitors to take part in the celebration and unlock an exclusive reward at the end of the experience. Guests begin by scanning the QR code at the starting point before making their way to “Prove You’re Here” capturing and sharing their moments at Platform 9¾ and the Hogwarts Express using the campaign’s official hashtags to complete their first quest. They then continue to “Find the Lost Cargo” an interactive scavenger hunt that challenges them to discover five hidden wizarding world artefacts hidden throughout the activation space. The adventure culminates with “Join Our Journey” where visitors step aboard the Hogwarts Express Cabin to share their favourite Harry Potter memories, reflect on what the wizarding world means to them, celebrating the franchise’s 25-year legacy alongside fellow fans. Upon completing all three stations, visitors can proceed to the designated Redemption Booth to verify their participation and redeem a limited-edition Harry Potter sticker pack.

Throughout the campaign period, visitors can visit the MINISO booth to explore its official Harry Potter merchandise collection, alongside enjoy a curated series of hands-on Harry Potter-themed workshops at the Workshop Area, located at Concourse, Level 2. Workshops will take place on selected weekends, with two sessions available daily at 2.00PM and 4.00PM.

• 22nd & 23rd August 2026 | 5th & 6th September 2026 | 19th & 20th September 2026 – 25th Celebration Hat Workshop: Twist and shape colourful pipe cleaners into your own festive wearable hat.
• 29th & 30th August 2026 | 12th & 13th September 2026 – Shrink the Celebration Workshop: Design and bake your own personalised shrink-film accessories.

Adding to the celebration, a special Fashion Show by ALIST Academy will take place on 29th August 2026 at 3.00PM, featuring Cheetah’s collection. Held at Concourse, Level 2, the fashion showcase will bring the collection to life through a specially curated presentation by ALIST Academy, offering visitors an additional opportunity to experience Harry Potter-inspired fashion as part of the 25 Years of Magic celebration.

Shoppers can also look forward to a series of exclusive Harry Potter redemption rewards throughout the campaign period. With a minimum spend of RM300 in a single receipt, shoppers can redeem one (1) pair of Harry Potter socks, courtesy of Footer. Meanwhile, a minimum spend of RM500 in a single receipt entitles shoppers to redeem one (1) Harry Potter pouch, with four designs available.

Redemptions can be made on the same day of purchase at the Concierge, Level 2, with one (1) redemption permitted per shopper per day, while stocks last. The redemption programme is applicable to qualifying purchases made at participating tenants, with exclusions including Food Merchants, Pop-up Stores, Kiosks, Push Carts, High Five Street, ATM Transactions, Banking, Car Wash, EV Charging, Money Changers, Utility and Deposit Payments.

About the Harry Potter franchise:

From the moment 11-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerises on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including themed lands at six Universal Destinations and Experiences theme parks around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as Harry Potter Shops in King’s Cross, New York, Chicago, Akasaka, and Harajuku. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.

All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s26)

 

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.