Jo has been described as an ‘English scent maverick’ and the woman responsible for creating some of the world’s most loved fragrances. Originally a facial therapist, Jo fell in love with fragrance while working from her skincare clinic in her London home. Discovering a talent for creating scented products by hand, word of her exceptional potions quickly spread.

Following the success of her first fragrance venture, Jo was inspired to continue her journey. She established Jo Loves, a brand that embodies her passion for perfumery and commitment to unique, memorable scents. Each product reflects her creativity and dedication, making Jo Loves a beloved name in luxury fragrances.